İLETİŞİM FAKÜLTESİ / YENİ MEDYA VE İLETİŞİM / YMI2001 - YENİ MEDYA PLANLAMASI
 
ÖĞRENME KAYNAKLARI (KİTAP VE DİĞER MATERYALLER) 
1Tokgöz, Oya (2021). Yeni Medya ve Dijital Pazarlama Stratejileri. İstanbul: Beta Yayınları
2Ryan, Damian. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page,.
3Chaffey, Dave & Ellis-Chadwick, Fiona. (2022). Digital Marketing: Strategy, Implementation and Practice. 8th Edition. Pearson.