FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL3002 - INTERNATIONAL MARKETING
 
Learning Outcomes Of the Course 
1International marketing management strategies.
2International marketing and competitive strategies.
3Effective management of scarce international resources
4International Marketing Environment
5Scope and nature of international marketing research
6Market Segmentation Process in International Markets
7The Importance of International Marketing Planning
8Product in the International Markets
9Methods of International Pricing
10Distribution Channel Selection in the International Markets
11International Marketing Communication Process and Promotion Mix