| ÖÇ1 | Students will be able to understand the fundamental concepts, theories, and processes of international marketing and analyze the dynamics of global markets. |
| ÖÇ2 | Students will be able to evaluate the effects of different cultural, economic, and legal environments on international marketing strategies and develop marketing plans suitable for cultural differences. |
| ÖÇ3 | Students will be able to collect and analyze data using international market research methods and apply this information to strategic decision-making processes. |
| ÖÇ4 | Students will be able to develop and implement product, price, distribution, and promotion (4P) strategies in global markets and prepare comprehensive international marketing plans. |