FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL3002 - INTERNATIONAL MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The concept of global marketing and internationalization Recommended textbook p.. 1-52
2Global Marketing Environment: Economic environment Recommended textbook p.. 53-122
3Global marketing environment: the cultural environment Recommended textbook p.. 123-163
4Global marketing environment: political and legal environment Recommended textbook p.. 165-235
5Global marketing environment: Technological environment Recommended textbook p.. 237-281
6International marketing research Recommended textbook p.. 289-322
7Market entry strategies Recommended textbook p.. 327-355
8Global marketing mix: Product Recommended textbook p..357-404
9Global marketing mix: Pricing Recommended textbook p.. 1-52
10Global marketing mix: Promotion Recommended textbook p.. 1-52
11Global marketing mix: Distribution Recommended textbook p.. 1-52
12Global Marketing Organization Recommended textbook p.. 1-52
13Control of global marketing Recommended textbook p.. 1-52
14General Review Recommended textbook p.. 1-52