1 | Ad definition, purpose and types. | [1]p:4-250 [2]p:1-21 [3]p:7-10 [4]p:221-223 |
2 | Advertise in the world and Turkey I. | [2]p:1-3 [3]p:20-63 |
3 | Research process in advertising. | [1]p:34-119 [2]p:93-99 [3]p:159-225 [4]p:224-225 |
4 | Setting Target Audience and Budget in Advertising Campaign Plan. | [1]p:134-184 [3]p:98-225 |
5 | Research on target market. | [1]p:4-130 [2]p:14-16 [3]p:167-175 |
6 | Creating creative thinking. | [1]p:169-194 [2]p:55-93 [3]p:225-375 [4]p:238-239 |
7 | Advertising Campaigns and Applications in Printed Media. | [1]p:194-225 [2]p:121-153 [3]p:375-465 [4]p:176-246 |
8 | Radio, Television, Internet Media Advertising Campaigns and Applications. | [1]p:194-225 [2]p:121-153 [3]p:375-465 [4]p:176-246 |
9 | Project determination, development, pre-presentation. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |
10 | Project determination; discussion, decision making, preparation. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |
11 | Planning the project and presentation studies. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |
12 | Presentation studies. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |
13 | Presentation studies. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |
14 | General control and termination of the project. | [1]p:4-262 [2]p:1-211 [3]p:1-508 [4]p:221-248 |