1 | To evaluate the concept of public relations |
2 | To understand the purpose of public relations |
3 | As a management function of public relations understand my importance to |
4 | The institutionalization of public relations department and the organization to know |
5 | To understand the role of the public relations department |
6 | Pro-active and reactive public relations and the importance of timing to know |
7 | To know the characteristics of public relations experts |
8 | In the process of marketing and public relations to use |
9 | In terms of corporate image for the public to know |