FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL3036 - BRAND MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Teach the necessary steps in being brand.
2Teach the criteria and conditions for being a brand.
3Teach the positive impact of the performance indicators being brand
4Teach the necessity of using an element of art in creating brand
5Teach how to make use science to creating a brand.
6Teach the theory and practices of industrial markets be able to be brand.
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses