| 1 | The development of marketing and healthcare marketing | 1,2 |
| 2 | Service marketing and the role of marketing in health care | 1,2 |
| 3 | Consumer behavior | 1,2 |
| 4 | Marketing information system and marketing research | 1,2 |
| 5 | Market segmentation and target market selection | 1,2 |
| 6 | Growth strategies | 1,2 |
| 7 | Midterm | |
| 8 | Strategic marketing planning | 1,2 |
| 9 | Product and product policies in healthcare marketing | 1,2 |
| 10 | Marketing mix elements in healthcare marketing | 1,2 |
| 11 | Pricing, distribution, promotion in healthcare marketing | 1,2 |
| 12 | New approaches in healthcare marketing: Relationship marketing and customer relationship management | 1,2 |
| 13 | Consumer behavior in health care | 1,2 |
| 14 | Marketing ethics - Branding and brand management | 1,2 |