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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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FACULTY OF SPORT SCIENCE / SPORTS MANAGEMENT / SYB2009 -
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
Course Type
Course Level
Course Language
Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
Course Objective
The aim of this course is to enable students to learn the fundamental principles of corporate communication in sports organizations and enterprises, to understand internal and external communication strategies, and to develop effective communication management skills.
Brief Content of the Course
Conceptual framework of corporate communication, corporate identity, corporate culture, corporate image, communication with stakeholders, public relations, crisis communication, media relations, sponsorship, social responsibility projects, and digital communication strategies.
Prerequisites
non
Course Objectives
Course Objectives
1
To teach students the basic concepts and processes of corporate communication.
2
To introduce corporate communication strategies in sports organizations and enterprises.
3
To improve students’ skills in crisis communication, media relations, and corporate image management.
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Course Category
Course Category
Percentage
Communication and Management Skills Courses
General Knowledge/General Aptitude Course