| 1 | To teach the concepts, objectives, and strategies of advertising and promotion in sports marketing. |
| 2 | To develop the ability to analyze advertising tools and promotional methods used in the sports industry. |
| 3 | To explain the impact of promotion mix elements such as sponsorship, public relations, personal selling, and digital media on sports brands. |
| 4 | To equip students with the skills to design effective advertising and promotion campaigns for sport products and events. |
| 5 | To enhance students’ ability to evaluate ethical principles, consumer responses, and brand image formation in sports marketing. |