| 1 | Defining visual culture and visual culture studies | |
| 2 | Image and power: The relationship between image and power is based on feminist theory, art history, queer theory, cultural studies or orientalist discourse. will be analyzed with an interdisciplinary approach. | |
| 3 | Audience and meaning: Different readings of the viewer will be introduced. | |
| 4 | Perspective and power: From a psychoanalytic perspective, how power and pleasure work in visual culture will be explained. | |
| 5 | From Cartesian perspective to digital media: The history of perspective, the myth of reality and the place of perspective in the digital age will be revealed. | |
| 6 | Ontology of digital image: It will be discussed how technological advances lead to changes in the nature of representation. | |
| 7 | Midterm Examination | |
| 8 | Based on Walter Benjamin's text "The work of art in the age when it can be reproduced with the possibilities of technology", it covers a broad content including the concept of sustainability. In this context, it discusses how issues such as reproduction, visual technologies, copying, ownership and copyright can be addressed not only from the perspective of the evolution and reproduction of art, but also from the perspective of sustainability. This course offers students the opportunity to understand how works of art can be considered in the context of sustainability and how to apply sustainability principles in these areas. | |
| 9 | Visual culture and everyday life: It will be explained how images embrace our everyday life, and how to analyze images within the context in which we encounter them. | |
| 10 | Advertising, consumer culture and pleasure: Consumer society, commodity fetishism and so on. In the light of concepts, images used in advertising will be analyzed. | |
| 11 | Postmodernism and visual culture: Parody and pastiche concepts will be discussed. | |
| 12 | Scientific point of view: The use of visual images as scientific evidence will be emphasized and the reality myth of photography will be discussed. | |
| 13 | Global flow of visual culture: The effects of globalization on visual culture will be discussed in the light of the concepts of cultural imperialism, global branding, local media and diaspora media. | |
| 14 | Final Examination | |