| ÖÇ1 | Understand the fundamental concepts and historical evolution of social media. |
| ÖÇ2 | Identify the features and functionalities of various social media platforms. |
| ÖÇ3 | Develop and implement effective, audience-targeted digital content. |
| ÖÇ4 | Analyze social media algorithms and optimize reach strategies. |
| ÖÇ5 | Utilize social media marketing and advertising strategies effectively. |
| ÖÇ6 | Predict future social media trends and integrate them into strategic planning. |