| ÖÇ1 | It handles and examines the concept of customer in many ways and makes inferences from each point of view in terms of marketing. |
| ÖÇ2 | It monitors customer movements within the framework of changing market dynamics and makes inferences within the context of my business's marketing strategies. |
| ÖÇ3 | Examines the prominent causes of failure in the context of customer relations and offers solutions for failure. |
| ÖÇ4 | Analyzes the customers of the business and determines and designs the necessary information sources for the database required for proper customer relations management. |
| ÖÇ5 | Perform technical analyzes such as RFM Analysis, Pareto Analysis and interpret their findings. |
| ÖÇ6 | Knows the roles and responsibilities of top managers in the implementation of customer relationship management. |
| ÖÇ7 | Knows the basic principles of information sharing and information sharing in customer relations management. |
| ÖÇ8 | Knows the elements and implementation stages of customer relationship management. |
| ÖÇ9 | Knows and applies customer loyalty, customer value, customer acquisition, customer retention. |
| ÖÇ10 | To adopt the quality rule in customer relations. |
| ÖÇ11 | To have basic knowledge about Total Quality Management in customer relations. |
| ÖÇ12 | Being able to create customer dependency and manage customer complaints. |
| ÖÇ13 | To be able to measure and interpret customer relations. |
| ÖÇ14 | To be able to communicate emphatically with customers and to have information about body language. |
| ÖÇ15 | To be able to design customer relationship management. |