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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MARKETING / PAZ2021 - GLOBAL MARKETİNG
GENERAL INFORMATION ABOUT THE COURSE
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Course Objective
Giving information about the student's ability to identify customers according to the structure of international markets, customer and business expectations and business sales strategies and policies in international markets. In addition, to plan marketing activities according to business objectives and strategies in international markets and to help the implementation of the marketing mix.
Brief Content of the Course
Giving basic information about international markets, import and export, sales strategies, international marketing strategies and activities. In addition, to create awareness on sustainable foreign trade, indirect and direct exports, franchasing, license and contract production.
Prerequisites
Explaning international marketing concepts, marketing mix promotion and explaining patterns of foreign trade payment and distribution
Course Objectives
Course Objectives
1
Introducing fundamentals and functions of international marketing, training students for the skills of implementing the necessary practices.
2
What is the importance of winning at the global marketing phenomenon, which is what the basic principles for the implementation of international marketing, marketing mix, the subject is introducing students to international marketing management and international marketing research.
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Course Category
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Basic Vocational Courses
Expertise /Field Courses
Social Sciences