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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MARKETING / PAZ2012 -
GENERAL INFORMATION ABOUT THE COURSE
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Course Objective
To increase students' learning levels by encouraging them to use their digital marketing experiences as input into their studies.
Brief Content of the Course
Within the scope of the Digital Marketing course, students will gain the necessary knowledge and skills in Website Planning and Creation, Website Launching, Google AdWords, Social Media Marketing, Social Media Optimization, Email Marketing, Articles and Blogging.
Prerequisites
Course Objectives
Course Objectives
1
Understanding online markets and the consumer experience.
2
Establishing a link between traditional marketing activities and current internet applications.
3
Creating and managing digital media campaigns for businesses.
4
Understanding the importance of social media and its place in marketing activities.
5
Understanding search engine optimization and its mechanics.
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses