| 1 | To make students understand the importance of the brand concept for businesses. |
| 2 | Understanding the product and brand relationship in terms of efficiency and quality. Benefits of branding for brand-owning companies. |
| 3 | The importance of the value that advertisements add to the brand |
| 4 | Understanding the business brand and product brand, which are among the brand name strategies |
| 5 | Brand Planning and brand organization |
| 6 | Learns the connection between brand value, brand image, brand reputation and global branding. |