Niğde Ömer Halisdemir Üniversitesi

NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MARKETING / PAZ1011 - CURRENT MARKETING APPROACHES

GENERAL INFORMATION ABOUT THE COURSE

Course Code	Semester		Course Type		Course Level		Course Language

Course Title	Theoretical	Practical	ECTS

Turkish Name of the Course

Course Coordinator	E Mail

Assistant Staff of the Course	E Mail

Course Objective

The main purpose of the course is to provide students with the knowledge and skills necessary to be successful in the modern marketing world. In addition to teaching the basic concepts and principles of marketing, this course also emphasizes the ability to develop effective marketing strategies in today's rapidly changing digital and social media environment. As part of the course, students learn to understand consumer behavior, conduct marketing research, and analyze the data obtained. In addition, topics such as digital marketing techniques, social media marketing, and content creation are also focused on. In this way, students gain the ability to create and manage effective campaigns on digital platforms. Ethical and sustainable marketing practices are also an important part of the course. Students learn to develop ethical and environmentally friendly marketing strategies in the business world. This both increases social responsibility awareness and supports long-term business success. It aims to equip students to be successful in their future careers by providing them with a broad perspective in the field of marketing. Thanks to this course, students will have both theoretical knowledge and reinforce this knowledge with practical applications.

Brief Content of the Course

The Current Marketing Approaches course aims to provide students with the knowledge and skills necessary to be successful in the modern marketing world. The course teaches the basic concepts and principles of marketing, while also emphasizing the ability to develop effective marketing strategies in the digital and social media environment. As part of the course, students learn to understand consumer behavior, conduct marketing research, and analyze the data obtained. The focus is on topics such as digital marketing techniques, social media marketing, and content creation. In this way, students gain the ability to create and manage effective campaigns on digital platforms. Ethical and sustainable marketing practices are also an important part of the course. Students learn how to develop ethical and environmentally friendly marketing strategies in the business world. This both increases social responsibility awareness and supports long-term business success. The course aims to provide students with a broad perspective in the field of marketing, equipping them to be successful in their future careers. Through this course, students will gain both theoretical knowledge and reinforce this knowledge with practical applications.

Prerequisites

Course Objectives

Course Objectives

Understanding marketing concepts and basic principles: Students can define and explain the basic concepts and principles of marketing.

Analyzing marketing strategies: Students can analyze different marketing strategies and evaluate the effectiveness of these strategies.

Understanding consumer behavior: Students can understand consumer behavior and its impact on marketing strategies.

Using digital marketing techniques: Students can effectively use digital marketing tools and techniques.

Conducting marketing research: Students can conduct marketing research and analyze the data obtained to draw conclusions.

Marketing communication and advertising: Students can develop and implement marketing communication and advertising strategies.

Social media marketing: Students can use social media platforms for marketing purposes and create social media campaigns.

Ethical and sustainable marketing: Students can define ethical and sustainable marketing practices and apply these practices in business life.

Course Category

Course Category

Percentage

Mathematics and Basic Sciences

Basic Vocational Courses

Expertise /Field Courses

Communication and Management Skills Courses

Information Package Course Catalogue

GENERAL INFORMATION ABOUT THE COURSE