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NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MARKETING / PAZ1001 - MARKETING PRINCIPLES
GENERAL INFORMATION ABOUT THE COURSE
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Course Objective
To be able to determine the marketing approach by analyzing the current marketing understanding of the business, to analyze the marketing environment according to the sector and target market in which it operates, to determine the variables that the business cannot control, to evaluate the market segments, to determine the appropriate segments as target markets, to contribute, to differentiate and position the product, contribute to the formation of the promotion mix according to the target market, determine the marketing channels, determine the channel design and contribute to the selection of the most appropriate channel system, determine the marketing channels, make channel design and contribute to the selection of the most appropriate channel system.
Brief Content of the Course
Marketing, market, marketing environment, market segmentation, target market, product, price, distribution and promotion. Marketing principles, Contributing to the development of marketing understanding of the business, Analyzing the marketing environment, Market contribute to the selection of the target market by segmenting, Generate ideas to help product decisions, Pricing To contribute to the formation of strategies, to provide information on marketing channels to the relevant units, to create awareness about their competencies and to identify marketing channels, to contribute to channel design and selection of the most appropriate channel system and to provide information on sustainable promotion and marketing activities.
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Course Objectives
Hedef Bulunamadı
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Course Category
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Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses