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BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / FASHION DESIGN / MOD2028 - CUSTOMER REPRESENTATIVE
GENERAL INFORMATION ABOUT THE COURSE
Course Code
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Practical
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Turkish Name of the Course
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Course Objective
Educational Purpose of the Customer Representative Course in the Department of Design, Fashion Design Program: The purpose of the Customer Representative course is to provide fashion design candidates with information about personal characteristics, gaining and retaining customers by understanding how to get to know the customer and establish good relationships with the customer.
Brief Content of the Course
Customer concept and customer types, Communication methods and communication process, Customer relationship management concept, Customer and consumer behavior, Purchasing process, Good and effective speaking, Persuasion methods, Creating trust, Concept of creating customer value, Customer service system, Customer complaints and rights, Strategies for gaining lost customers, Customer retention programs.
Prerequisites
Course Objectives
Course Objectives
1
Knowing the customer
2
Ability to manage customer relations
3
Understanding customer acquisition methods
4
Understanding customer retention programs
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Course Category
Course Category
Percentage
Expertise /Field Courses
Communication and Management Skills Courses