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BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / FASHION DESIGN / MOD2027 - BRAND MANAGEMENT
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Course Objective
The aim of the Brand Management course in the Department of Design, Fashion Design Program: The aim of the Brand Management course is to gain the competence of marketing the garment by doing market research and understanding the basic information about the brand.
Brief Content of the Course
Definition and scope of market research, The benefits of market research and the reasons for its use today, The purpose of market research, Marketing research process, The main data collection methods in market research, Definition of branding, The importance of branding in clothing, Branding functions in marketing, Brand management and brand structuring in marketing, Factors affecting the success of branding, Definition and functions of marketing, Market types, Marketing strategies, Clothing marketing process, The importance of presentation in clothing, Presentation types.
Prerequisites
Course Objectives
Course Objectives
1
To do market research
2
Garment understand the importance of branding
3
Clothing markeing
4
Clothes make the presentation
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Mathematics and Basic Sciences
Expertise /Field Courses