| ÖÇ1 | Ability to develop awareness of consumer rights and consumer protection in the marketing profession |
| ÖÇ2 | Ability to gain awareness of the importance of contracts in the marketing profession. |
| ÖÇ3 | Ability to gain awareness of the importance of legislation in the marketing profession. |
| ÖÇ4 | Ability to gain awareness of ethics and social values in the marketing profession |
| ÖÇ5 | Ability to comprehend the importance of using legislation in building brand trust and image |
| ÖÇ6 | Ability to develop awareness of sustainability practices in the marketing profession |