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FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / ECONOMICS / IKT4032 - SALES MANAGEMENT
GENERAL INFORMATION ABOUT THE COURSE
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Theoretical
Practical
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Course Objective
To increase the students' basic knowledge and skills related to sales and sales management;To give students the sales management-oriented career perspective; To improve communication skills, especially in marketing and sales-based; will help to gain knowledge and skills to help them developing more successful marketing activities and in their careers;
Brief Content of the Course
The sales process, time and territory management, sales budget, sales force organization, and selection, recruiting and hiring salespeople, salespeople training, motivation of salespeople, salesman pricing, appraisal of salespeople performance and international sales management.
Prerequisites
Course Objectives
Course Objectives
1
To introduce and adopt to the salesmanship and sales management concept and business opportunities in this area and adopt as a professional career
2
To provide technical information infrastructure to support developing successful marketing (and selling) activities
3
To develop communication skills and to gain skills using in the field of sales
4
To gain basic knowledge and skills related to sales and sales management
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses