FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / ECONOMICS / IKT3022 - INTERNATIONAL MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The concept of global marketing and internationalizationRecommended textbook p.. 1-52
2Global Marketing Environment: Economic environmentRecommended textbook p.. 53-122
3Global marketing environment: the cultural environmentRecommended textbook p.. 123-163
4Global marketing environment: political and legal environmentRecommended textbook p.. 165-235
5Global marketing environment: Technological environmentRecommended textbook p.. 237-281
6International marketing researchRecommended textbook p.. 289-322
7Market entry strategiesRecommended textbook p.. 327-355
8Midterm Exam 
9Global marketing mix: Product and PricingRecommended textbook p.. 356-440
10Global marketing mix: PromotionRecommended textbook p.. 443-490
11Global marketing mix: DistributionRecommended textbook p.. 491-505
12Global Marketing OrganizationRecommended textbook p.. 509-535
13Control of global marketingRecommended textbook p.. 535-544
14General ReviewRecommended textbook