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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4029 - BRAND MANAGEMENT
GENERAL INFORMATION ABOUT THE COURSE
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Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
This course aims to explore the fundamental concepts of the branding process, strategies, and brand management approaches, while analyzing the impact of brand communication on consumer behavior through case studies and contemporary applications. This course aims to explore the fundamental concepts of the branding process, strategies, and sustainable brand management approaches, while analyzing the impact of brand communication on consumer behavior through case studies and contemporary applications. This course aims to explore the fundamental concepts of the branding process, strategies, and sustainable brand management approaches, while analyzing the impact of brand communication on consumer behavior through case studies and contemporary applications. This course aims to explore the fundamental concepts of the branding process, strategies, and sustainable brand management approaches, while analyzing the impact of brand communication on consumer behavior through case studies and contemporary applications.
Brief Content of the Course
Brand and branding concepts, the importance of branding and the position of the brand in terms of consumer behavior, preparation of road maps of brands, brand management process, the importance of sustainable brand management.
Prerequisites
Course Objectives
Course Objectives
1
Being able to explain the fundamental concepts of the branding process.
2
Being able to analyze brand positioning and branding strategies.
3
Being able to explain the stages of the brand management process.
4
Being able to plan the stages of creating a new brand and develop a brand identity and positioning strategy suitable for the target audience.
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Course Category
Course Category
Percentage
Expertise /Field Courses
Communication and Management Skills Courses