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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4018 -
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
Course Objective
To introduce the basic advertisement production techniques for every medium ; to make students gain the skills for using the basic knowledge, techniques and methods for an advertisement campaign.
Brief Content of the Course
Questions such as what is the advertising film, how to convert thought to the advertising film, what are the forms of narrative and content of commercials, how to plan a visual style selection and relationship with the target audience are addressed and than students are sked to write a scenario and make an advertising film which is based on a sustainable idea.
Prerequisites
To have taken and succeeded in the Advertising Techniques in Radio and Television
Course Objectives
Course Objectives
1
To teach the advertisement production techniques
2
To teach the process of an advertisement campaign
3
To bring students in a competence on the strategies of an advertisement production process
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses