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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3042 -
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
Course Type
Course Level
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
Course Objective
The aim of the Digital Marketing course is to introduce students to the concepts of e-marketing, search engine optimization (SEO), social media marketing, e-metrics, etc. that form the basis of digital marketing and to enable students to develop their own digital experience.
Brief Content of the Course
Website, Search Engine Optimization, Local Business Profile Management, Social Media Marketing, e-commerce Models.
Prerequisites
None
Course Objectives
Course Objectives
1
To be able to explain the basic concepts of digital marketing
2
To be able to analyze the relationship between digital marketing and the fields of public relations and advertising
3
To be able to make digital applications in the field of public relations and advertising
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses
General Knowledge/General Aptitude Course