FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3034 - SOCIAL RESPONSIBILITY

Contents Of The Courses in a weekly Period

Hafta 
Subjects 
Sources 
1The "social responsibility" concept, the goal and the importance of it. 
2The historical process of the term, how it improved.  
3The social responsibility approaches. 
4The fields of social responsibility. 
5The social responsibility models.  
6The importance of social responsibility campaigns in terms of marketing.  
7The advantages of the social responsibility for the campanies.  
8The application fields of social responsibility projects.  
9The role of the civil society organizations in social responsibility projects. 
10Analyzing the social responsibility projects in the world and Turkey.  
11Analyzing the social responsibility projects in the world and Turkey. 
12Analyzing the social responsibility projects in the world and Turkey. 
13Analyzing the social responsibility projects in the world and Turkey. 
14General Discussion.