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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3030 - THEORIES OF PERSUASION
GENERAL INFORMATION ABOUT THE COURSE
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Course Title
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Practical
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Course Objective
To teach the persuasion tactics and make the students practice the persuasion strategies.
Brief Content of the Course
Course that begin with definition of the concept of persuasion is covers subjects such as stages of the process of persuasion, communication models in the process of persuasion, persuasion methods, personal acceptance process, relations between the concepts of effect, action and behavior and value-expectancy theories.
Prerequisites
Course Objectives
Course Objectives
1
To learn the phases of the process of persuation.
2
To produce a creative persuation strategy.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Communication and Management Skills Courses
Transferable Skills Courses
Social Sciences