FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2012 / PROFESSIONAL FOREIGN LANGUAGE
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1Alex Whitman, Kathy Demarest. (2000). Communication Works.Upper Saddle River N.J: Prentıce Hall.
2Drew Rodgers. (2000). Business Communications:İnternational Case Studies. New York: St. Martin?s Press.
3Mitchell Andrew, Olson Jerry C. (2000). Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?, Journal of Advertising & Society Review.