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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2002 - CORPORATE COMMUNICATIONS
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
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E Mail
Course Objective
To introduce the basic concepts of corporate communication, corporate communication practices and to provide the ability to take part in these practices.
Brief Content of the Course
Corporate communication, corporate communication practices, corporate identity, corporate image, sponsorship, social responsibility, media relations, event management, crisis management... corporate sustainability constitute the content of the course.
Prerequisites
Course Objectives
Course Objectives
1
Defining corporate communication and basic concepts related to corporate communication.
2
Defining corporate communication applications.
3
Taking part in corporate communication applications.
4
Preparing corporate communication applications.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses