| 1 | To comprehend the concepts of imagology and body language, their roles in communication and their cultural differences. |
| 2 | To analyze and interpret non-verbal communication elements, body language indicators and image-making processes. |
| 3 | To critically evaluate the effects of body language and image management in media, politics and daily life. |
| 4 | To demonstrate a professional stance in individual and corporate communication by applying effective body language use and image management strategies. |