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BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / GRAPHIC DESIGN / GRF2020 - COPYWRITING IN ADVERTISING
GENERAL INFORMATION ABOUT THE COURSE
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Course Objective
Educational Purpose of Advertising and Copywriting Course in Graphic Design Program, Department of Design: The purpose of the Advertising and Copywriting course is to teach graphic designer candidates the basic philosophy of creating advertising texts. The target audience and the path to the goal of reaching them lie largely in the advertising text. In this context, as a final preparation stage for the advertising course, students will be taught advertising text writing techniques and provided with practical work.
Brief Content of the Course
In the process of creating advertising text, integrating sustainability and development-oriented messages into the texts, as well as target audience analysis and advertising writing techniques, and revealing effective and socially sensitive practices.
Prerequisites
No
Course Objectives
Course Objectives
1
To provide students with the necessary equipment for writing advertising copy and to demonstrate a sustainability and development-oriented approach.
2
To make students understand the place of copy writing in advertising production and its importance for advertising campaigns.
3
To provide students with the ability to write advertising copy for all types of advertising media.
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Basic Vocational Courses
Expertise /Field Courses