| 1 | To be able to comprehend and apply what intangible assets can bring to the business. |
| 2 | To understand and apply that the brand is a long-term investment in the business. |
| 3 | Gaining the ability to transform the thoughts evoked by the brand into positive. |
| 4 | To gain the theory and practice of brand development. |
| 5 | To be able to apply brand creation strategies |
| 6 | Gaining expertise in the theory and practice of brand management. |
| 7 | Knowing and managing brand equity and value. |
| 8 | To be aware of the value added by the brand and to be able to apply it. |