NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / MANAGEMENT AND EXECUTIVE ASSISTANCE / BRO2004 - PUBLIC RELATIONS

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1Definition and Importance of Public Relations, Historical Development of Public Relations, Types of Public Relations 
2Social Responsibility, The Place of Public Relations within the Concept of Social Responsibility  
3Concepts Close to Public Relations, Total Quality Management and Public Relations, Organizational Culture and Public Relations  
4Public Relations and Effective Communication Techniques  
5Purposes Pursued in Public Relations, Basic Principles in Public Relations  
6Communication and Public Relations Practices for Sustainable Development 
7Target Audience in Public Relations Policy in Businesses  
8Recognition Methods in Public Relations, Tools and Methods Used in Public Relations  
9Public Relations in the Virtual Environment  
10Public Relations in Times of Crisis 
11Tools and Methods Used in Public Relations  
12Image in Public Relations  
13Examples of Public Relations Practices 
14Public Relations Management