| 1 | Ability to design sustainable brand strategies in sports according to the strategy and objectives of the business |
| 2 | Ability to comment on how a strong brand is created over time |
| 3 | Ability to analyze the basic stages of the brand management process |
| 4 | Ability to acquire critical analysis skills regarding brand management |
| 5 | Ability to explain the ethical and legal dimensions of brand management |
| 6 | Ability to understand important points related to the globalization process of the brand |